SEO seems to be the holy grail of website visibility, with portions of marketing budgets focussed on refining and measuring its results. But, what is often overlooked are link building techniques that complement SEO and the overall marketing objective. In a nutshell, think of link building as door-to-door sales.
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As marketers, we live in an exciting time. The advent of new digital technologies has increased the pace of marketing. Vastly reducing the time and effort required gather feedback from customers (whether we’d like it or not!).
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facebook, marketing, socialmedia, twitter Luis Borba 
Self-aggrandizement will only get you so far with consumers. Imagine standing in front of someone and telling them how great you are. Before long, you’ll be all alone. There’s a far more effective way to boast and retain your credibility. Get someone else to do it for you.
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facebook, socialmedia, twitter Luis Borba 
There was a time when your Facebook posts were seen by a majority of your followers, but recent changes have reduced your post visibility to about 30% of your audience – if you’re lucky. It’s even worse according to Facebook, “[Brand] Pages reach about 16 percent of their fans on average.”
Continue on to the KPDi blog to read the rest of this article.